Ditch Your Rulebook. Connect deeply.
Grow freely.
Welcome!
I’m Lauren Lanoue (rhymes with canoe). I’m so glad you’re here!
Why Am I Here?
I’m here for recovering rule-followers and former “good kids” who have spent their lives doing what they should, being who they’re supposed to be, and trying to get it right.
Maybe you’re starting to wonder who you are beneath all of that. Maybe breaking the rules still feels terrifying. But what if getting curious about them could open up something new? What if growth begins when we make room for possibilities beyond the safety and comfort of our rulebooks and the inherited prescriptions for what a good life or good work “should” look like?
Consider this your invitation—and your permission slip—to question the rules, imagine what else might be possible, and start living a story that feels more fully your own.
Who Am I and
What Do I Do?
I’m a writer, development strategist, and recovering rule-follower turned rule-breaker. My life’s mission is to grow and thrive wherever I’m planted tending my own garden while enriching the soil around me so others can thrive, too.
Through my writing, I help people recognize and dismantle limiting mindsets and made-up rules so they can create a revolution for good in their own lives, one that leads to deeper connection, organic growth, and positive change that ripples into the communities around them.
As founder and creative development strategist at Good Roots Growth Co, I work with people who have a really good idea that could serve their local community but need help making it happen. I help clarify their vision, connect moving pieces, and turn ideas into thoughtful, practical plans, messages, campaigns, and projects that can grow sustainably.
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